![]() What they are saying “no” to are the late nights and weekends. While they might not outright quit their jobs, what they are quitting is the idea of going pedal to the metal all the time. That creepy art director two workspaces over. Creatives get tired-of all of it: Their pay. The workplace phenomenon sweeping through advertising just like it is every other business: The Quiet Quit. Or call it what a lot of people are right now. But even they aren’t doing the kind of work they used to. I’ve known a lot of people with huge gobs of talent who’ve never laid eyes on a Lion, except maybe at Disney World. Not every creative is a narcissist-far from it. When the work suffers, when the best you have within you might never see the light of day, you do no one any favors-least of all yourself.”īut come on. Until one day, poof! What did you say your name was? The high-profile assignments turn into stuff that’s barely on the radar. The lesser creative talents stop salivating. But the stuff that lesser creatives once salivated over, wishing they had a thousandth of your talent, has lost some of its luster.Įventually, the awards are a distant memory. Where once you rode the idea train to the end of the line, you’re now getting off at the first station stop. Somewhere along the way, you find you aren’t digging as deeply as you used to. Bigger than big.īut then, something happens. ![]() ![]() Once upon a time, you were a junior art director. You win enough of them, and you become transformed. As you might recall from your high school physics class, this is called inertia.Ĭonsider awards shows. Why does this happen? How do we go from a wild-eyed, hyper-ambitious Lion killer to saying, “Good enough is good enough?” As it turns out, there are more reasons than you think.Īccording to Newton, an object in motion will tend to stay in motion, just as an object at rest will tend to stay at rest unless acted upon by an outside force. Worst of all, entire careers can flame out faster than a jet engine in a flock of starlings. Unlike my mortgage payment, mailing it in has its consequences. How do we go from a wild-eyed, hyper-ambitious Lion killer to saying, “Good enough is good enough?” As it turns out, there are more reasons than you think.” ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |